Promo Busca2

For Mondelez we developed this promotional mechanic in which all participating products had stickers in pack with Detectives and Suspects. Each sticker was printed which was the couple that was missing to win, and the prize for which they participated.

For this promotion, the art direction of the characters was carried out, the packaging design of all the participating cookie brands and the development of all the material for the point of sale.

The promotion was so successful that spontaneously several Facebook groups were created connecting the boys who had stickers to get together and win.