

Pepsi-Lay's
Cruza2
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Para Pepsico se desarrolló una promoción en la que Pepsi regalaba Lay's y Lay's regalaba Pepsi. Una mecánica tan simple, necesitaba una creatividad memorable.
​
Entonces surgió la idea de presentar el ¨curioso caso¨ que le ocurrió a 2 estrellas del deporte (Juan Martin del Potro en tenis
y Diego Buonanotte en fútbol) cuando ambos, en un mal día, desearon haberse dedicado a otra cosa y se les cumplió.
​
Misteriosamente, durante el período de la promoción, vivieron ambos en el cuerpo del otro y recurrieron al público en videos virales y redes sociales, para que los ayude a volver a su estado original.
​
Pepsi-Lay's
Cruza2
​
​
Para Pepsico se desarrolló una promoción en la que Pepsi regalaba Lay's y Lay's regalaba Pepsi. Una mecánica tan simple, necesitaba una creatividad memorable.
​
Entonces surgió la idea de presentar el ¨curioso caso¨ que le ocurrió a 2 estrellas del deporte (Juan Martin del Potro en tenis
y Diego Buonanotte en fútbol) cuando ambos, en un mal día, desearon haberse dedicado a otra cosa y se les cumplió.
​
Misteriosamente, durante el período de la promoción, vivieron ambos en el cuerpo del otro y recurrieron al público en videos virales y redes sociales, para que los ayude a volver a su estado original.
​

ABOUT ME
I graduated in Graphic Design at the University of Buenos Aires and started my designer career in 1999 at ESTUDIO SHAKESPEAR working for brands like ALLIED DOMEQ (Bols Liquors), SC JOHNSON (Echo, Glade), TABACAL AGROINDUSTRIA (Azúcar Chango) LABORATORIOS PHOENIX, SCHERING-PLOUGH and LES LUTHIERS. In parallel I was summoned to integrate the academic faculty of the UBA, activity that developed over 4 years.
A year later, I joined MEYER ACTION MARKETING and developed campaigns and BTL activations for brands such as UNILEVER (Skip, Ala, Cif, Granby), CTI MOVIL, CADBURY, LA CAMPAGNOLA and GILLETTE. Here I received my first award as creative.
Working for EURO RSCG BUENOS AIRES, we won the GENERAL MOTORS (Suzuki, Isuzu) account, HSM Group and Sony. Also, my team won several direct marketing awards for BBVA BANCO FRANCES and campaigns to BLOCKBUSTER and CONSOLIDAR.
Since 2005 I was in charge of the Creative Department in PROMORED GROUP as General Creative Director. From there,
I have led projects and integrated campaigns for MONDELEZ, PEPSICO (regionally), QUILMES, PHILIPS, PERSONAL, NESTLE, DANONE and P&G, VOLKSWAGEN, LG and SHELL. Besides the local market, we export creativity to 8 countries (MEXICO, CHILE, GUATEMALA, VENEZUELA, COLOMBIA, COSTA RICA, USA and SPAIN) and thanks to the success of these early campaigns, today many of them have their own creative structure.
Since 2010 I started a side project of children's content producer: CIEN PIES, developing the art direction of various children's programs and theatre plays among those found ZTV, in co-production with Telefe, and El Mundo Bubba, along with Disney Channel.
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On 2016 I´ve started a freelance project developing campaigns, contents and graphic material for different kind of agencies around the world.
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AWARDS
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CANNES LIONS
SOL DE IBEROAMERICA
EL OJO DE IBEROAMERICA
WAVE FESTIVAL
WORLD PRO AWARDS
FIP
THE WINNERS
AMDIA