I graduated in Graphic Design at the University of Buenos Aires and started my designer career in 1999 at ESTUDIO SHAKESPEAR working for brands like ALLIED DOMEQ (Bols Liquors), SC JOHNSON (Echo, Glade), TABACAL AGROINDUSTRIA (Azúcar Chango) LABORATORIOS PHOENIX, SCHERING-PLOUGH and LES LUTHIERS. In parallel I was summoned to integrate the academic faculty of the UBA, activity that developed over 4 years.
A year later, I joined MEYER ACTION MARKETING and developed campaigns and BTL activations for brands such as UNILEVER (Skip, Ala, Cif, Granby), CTI MOVIL, CADBURY, LA CAMPAGNOLA and GILLETTE. Here I received my first award as creative.
Working for EURO RSCG BUENOS AIRES, we won the GENERAL MOTORS (Suzuki, Isuzu) account, HSM Group and Sony. Also, my team won several direct marketing awards for BBVA BANCO FRANCES and campaigns to BLOCKBUSTER and CONSOLIDAR.
Since 2005 I was in charge of the Creative Department in PROMORED GROUP as General Creative Director. From there,
I have led projects and integrated campaigns for MONDELEZ, PEPSICO (regionally), QUILMES, PHILIPS, PERSONAL, NESTLE, DANONE and P&G, VOLKSWAGEN, LG and SHELL. Besides the local market, we export creativity to 8 countries (MEXICO, CHILE, GUATEMALA, VENEZUELA, COLOMBIA, COSTA RICA, USA and SPAIN) and thanks to the success of these early campaigns, today many of them have their own creative structure.
Since 2010 I started a side project of children's content producer: CIEN PIES, developing the art direction of various children's programs and theatre plays among those found ZTV, in co-production with Telefe, and El Mundo Bubba, along with Disney Channel.
On 2016 I´ve started a freelance project developing campaigns, contents and graphic material for different kind of agencies around the world.
SOL DE IBEROAMERICA
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phone: 54 911 40269840
skype: Leo Baggieri