Venecia en BA
With the most demanding palates in mind and an ideal product to accompany meals, Fargo launches the new Villaggio Italian-style white bread, with a touch of olive oil.
And what better way to present it than by bringing a piece of our Italian heritage to the city center.
We disembark in Puerto Madero with a group of "gondolieri" and a team of promoters to do the tasting of the bread along with cold cuts and Italian cheeses.
The launch of the product positively surprised those who tried it and the action transported them to the traditional Venetian canals.