Cereal Bars Activation
7 days of pure adrenaline in which more than 3,400 people were able to recharge themselves by tasting the Quaker Cereal Bars.
The Quaker truck toured different parts of Buenos Aires city, visiting squares, colleges, places of recreation, gyms and offices.
There, he invited people to try his variety of products and to participate in a fun experience to test their energy: held by a harness, the participants had to run on a belt placed on the truck and a counter that timed the minutes and seconds of accumulated energy.
In turn, on the brand's Fan Page, the places where the truck would be were published so that all the followers could participate in the challenge.