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Burger King

Verano A La Parrilla

A series of brand activations were executed to draw the public to BK Restaurants along the Atlantic coast.


At nearby beaches, we placed banners guiding visitors to the restaurants. In the surrounding streets, promoters on hoverboards distributed discounts and special offers in a unique and engaging manner. As dusk fell, we made our presence felt in pedestrian areas with electroluminescent uniforms, enhancing the impact of our campaign.


In shopping malls, we set up a family-friendly installation where visitors could take cinemagraph photos. We also launched a promotion offering customers who purchased a combo meal a chance to win a "Verano a la Parrilla" kit, perfect for enjoying summer to the fullest.


These efforts encouraged many Argentinians to savor the best grilled burgers and delivered outstanding results for the brand.

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