Verano A La Parrilla
A series of brand activations were carried out that directed the public to the BK Restaurants on the Atlantic coast.
In the nearby beaches, we indicated with banners the way to the shops. On the neighboring streets, we had promoters who gave discounts and benefits in a very special way: on hoverboards. At dusk, we were present in the pedestrian areas with electroluminescent uniforms to give the action much more impact.
In shopping malls, we activated an installation for the family to take a photograph with a cinemagraph and we also launched a promotion in which those who bought a combo had the possibility of winning a VERANO A LA PARRILLA KIT to enjoy summer to the full.
All these actions encouraged many Argentines to enjoy the best burgers on the grill and also yielded excellent results for the brand.