Lay´s 

Ganar Es Una Papa

For Pepsico Snacks we developed the idea and naming of the promo, the design of POP material, and creativity of the commercials.

Conceptually, we appeal to the simplicity of the promotional mechanics, making it one of the first Argentine promotions to innovate by inserting real gift cards into product packaging.

 

In addition to its sales results, the brand grew in awareness, and the campaign received the Gold for Promotional Action of the Year at the Ibero-American Festival of Promotions and Events (FIP).