7up

Buenos Porque Sí

We carry out the integral development of the promotional idea, naming, packaging design and pop material, creativity and digital content to put the campaign into action.

 

We devised a promotional mechanic in which those who participated could win, win a referral and also donate to an NGO. This form of participation gave excellent results since it helped to make the campaign viral with each user who loaded his data and referred friends to win together with him.