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Lay´s

El Sabor De Ganar 

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We carry out the creativity of the commercial and the development of the entire promotional campaign including street graphics, POS material and Packaging.

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For this promotion, one of the main figures of Argentine TV was summoned: Adrián Suar.

In a first stage, consumers would be invited to create a new flavor for Lay's. In turn, each flavor was submitted to popular vote, which left 3 flavors for the brand to launch on the market. In a second stage, the 3 finalists had to convince the public, and campaign for their flavor to be the winner of the contest.

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The promotion had an excellent sales performance and kept the brand in the top of mind.

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