El Sabor De Ganar
We carry out the creativity of the commercial and the development of the entire promotional campaign including street graphics, POS material and Packaging.
For this promotion, one of the main figures of Argentine TV was summoned: Adrián Suar.
In a first stage, consumers would be invited to create a new flavor for Lay's. In turn, each flavor was submitted to popular vote, which left 3 flavors for the brand to launch on the market. In a second stage, the 3 finalists had to convince the public, and campaign for their flavor to be the winner of the contest.
The promotion had an excellent sales performance and kept the brand in the top of mind.