UEFA Champions League
For Pepsi we developed a promotional mechanic in which with the loading of codes that came under the covers, chances were gathered to participate for the different UEFA Champions League prizes.
Participants who went to the promotional website could choose where they wanted to deposit their chances, because the higher the prize, the less chance of winning.
To communicate the promo, 3 commercials were produced that focused on the chances there were for some things to happen in life and the possibility that Pepsi gave to choose.
Finally, we carry out activations on social networks and a large amount of promotional material for the point of sale.